At Koerber | White, selling your home isn’t just a transaction — it’s a fully managed, tailored experience rooted in expert strategy and hands-on attention to detail. We work with sellers across Washington, DC, Maryland, and Northern Virginia who expect discretion, professionalism, and results. From custom pricing analysis to world-class staging and marketing, our proven approach is built to present your home at its absolute best — and secure the strongest possible outcome.
We begin with a confidential, in-depth conversation to understand your goals, timing, and any unique considerations — whether you're relocating, selling a second home, or preparing for an estate sale. We’ll walk you through our process and outline what to expect from day one through post-closing.
We perform a detailed Comparative Market Analysis (CMA) using current local data, private sales, and market trends to determine the optimal price strategy. Our focus is on positioning your home competitively — not just to attract interest, but to create the conditions for multiple offers or above-ask results. Every recommendation is backed by data and designed to protect your equity.
First impressions are everything in the luxury market. We guide you through a thoughtful preparation plan that may include repairs, light renovations, or improvements that add meaningful value. We collaborate with stagers, designers, and contractors to highlight your home’s architectural strengths, natural light, flow, and finishes. Our design-forward recommendations are always curated to align with buyer expectations and market trends.
We coordinate professional staging using trusted partners who specialize in luxury real estate. Every detail is considered: furniture, art, textiles, lighting, etc. Once the home is show-ready, we oversee professional high-quality photography, cinematic video, and floor plan creation to ensure your home’s story is presented with clarity and visual excellence.
Your listing will be elevated across every channel. From premium digital advertising and targeted social campaigns to luxury print placement and email distribution, we market with precision. We leverage the full reach of Sotheby’s International Realty, including global syndication to over 1,000 partner websites and exclusive placement in high-net-worth publications and referral networks. Our custom marketing strategies are tailored to your property and the likely buyer profile.
We handle all showings with discretion and professionalism — coordinating schedules, prepping the home, and ensuring security. Every appointment is logged, and detailed feedback is relayed to you promptly. We analyze patterns in buyer reactions to adjust our approach if needed and keep you informed with real-time market data.
When offers are presented, we evaluate every term beyond just price: contingencies, settlement timing, financing strength, and buyer qualifications. We guide you through counteroffers and negotiation with a firm commitment to protecting your bottom line and ensuring a smooth path to contract ratification.
From contract to closing, we take care of the logistics. This includes coordinating inspections, appraisal access, repair negotiations, document review, and communication with title company. We proactively manage the process and resolve issues before they become problems — so you never have to chase down updates or timelines.
Even after settlement, our service continues. Whether you need help coordinating movers, transferring utilities, storing furniture, or purchasing your next property, we remain a trusted partner. Many of our clients are repeat sellers and buyers — and we’re honored to be their advisors for years to come.
Selling a home requires more than a sign in the yard — it takes strategy, preparation, and flawless execution. We would be honored to discuss how Koerber | White can represent your property with the distinction it deserves.